Philosophy & Goals

Resource Filmmaking

• Exploit your current resources to make something right now. Embracing your constraints gives you creative freedom.

• Never wait to be employed.

• The nature of the business of show-business seeks to commodify (and often infantilizes) the actor. You can find power and a voice as an artist by being directly involved in the creation of your own work.

Learn by Doing

• As an actor, there is no substitute for the experience of trying to get truly PRESENT under the pressure of camera, crew, time and technical constraints. To get the practice time you need as an actor, you must be a part of creating your own opportunities.

• The essence of filmmaking is creative problem-solving. Working your way through practical problems repeatedly is the only way to earn confidence in a creative process.

Understanding the Medium

• We must learn the language/grammar and strengths/weaknesses of a medium, to expand our creative palette and to connect with our audience.

A Creative Force for Change

• With actor-generated content, we are not a slave to the limitations of mainstream casting breakdowns. If a talented actor doesn't have an easily identifiable commercial type, it doesn't matter. We create a story that asserts something compelling about them.

• We always have the choice to deal with the complexities of race, class, gender, and sexuality, which are too often sanitized away for popular consumption in mainstream media. One of the advantages self-producing on a small scale is being able to tell stories and experiment in areas outside the current box of the business.